DESIGN & INNOVATION

Hauff is always moving forward. We continuously evolve form and function, rethink concepts, and create new innovations. Our goal is to ensure the lasting success of physical showrooms in the building materials trade. Our latest furniture programs, MACH and Cupa, transform the point of sale into a point of emotion. With us, the purchasing process becomes an emotional experience that leaves a lasting impression.

DESIGN

Cupa is Hauff's new design furniture program, setting new standards in both design and technology. Its unique feature is the open view of its mechanics, making it a true design statement. We've developed an exclusive cantilevered guide system with innovative ball bearings for this. Cupa is different: a stylish industrial-chic in a high-end format. Despite its powerful, smooth-running mechanism with automatic extension and retraction assistance, Cupa appears to float effortlessly. With its striking lines, coordinated design of side panels and drawers available in five exclusive colors—or customized to match your corporate identity—Cupa creates the wow effect!

INNOVATION

The future success of physical showrooms depends on their ability to create an omni-channel experience for customers. As the market leader in analog presentation furniture for the building materials trade, we’ve taken on this challenge. With our MACH digital furniture system, we offer the most innovative sales solution for craftsmen, trade, and industry. The digital integration of our presentation furniture with software and sensor technology will soon become the Hauff standard.

From Point of Sale to Point of Emotion

With MACH, physical sales spaces can do something that the internet alone cannot: here, the customer experiences a complete solution for their project, combining a visual and tactile product experience with digital convenience and expert advice. This strength becomes a key success factor with MACH, as digital experiences are now an expectation for customers. The MACH digital furniture system turns the point of sale into the highlight of the customer journey.